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gnd:fb_vanga [2016/11/15 15:54]
gnd created
gnd:fb_vanga [2016/11/15 15:58] (current)
gnd
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-  * [1] https://​blog.getresponse.com/​use-facebooks-new-video-features.html (FB video > YT video) +=== Algorithm ===
-  * [2] https://​www.socialmediaexplorer.com/​content-sections/​tools-and-tips/​a-quick-guide-to-visual-marketing-on-facebook-for-2016/​ +
-  * [3] http://​marketingland.com/​21-news-feed-updates-that-have-changed-how-pages-use-facebook-126066 +
-  * [4] http://​www.adweek.com/​socialtimes/​a-look-into-the-hot-facebook-marketing-trends-of-2016/​636462 +
-  * [5] https://​zephoria.com/​top-15-valuable-facebook-statistics/​ +
-  * [6] https://​blog.hootsuite.com/​best-time-to-post-on-facebook-twitter-instagram/​ +
-  * [7] https://​blog.hubspot.com/​marketing/​best-times-post-pin-tweet-social-media-infographic#​sm.000s9fmye368e2i10on2bqediraa2 +
- +
-== algorithm ​==+
  
   * EdgeRank dropped in 2011, admitted in 2013 [3]   * EdgeRank dropped in 2011, admitted in 2013 [3]
   * Now called News Feed (Zuckerberg:​ personalized newspaper)   * Now called News Feed (Zuckerberg:​ personalized newspaper)
-  * NewsFeedFYI: https://​newsroom.fb.com/​news/​category/​news-feed-fyi/​ [3] +  * News Feed FYI is a place where changes to News Feed algorithm are announced: https://​newsroom.fb.com/​news/​category/​news-feed-fyi/​ [3] 
-  * 10m video about News Feed: https://​newsroom.fb.com/​news/​2016/​04/​news-feed-fyi-from-f8-how-news-feed-works/​+  * 10m into video about News Feed: https://​newsroom.fb.com/​news/​2016/​04/​news-feed-fyi-from-f8-how-news-feed-works/​
  
-== video ==+=== Video content now the best way ===
  
-  * fb video orders of magnitued ​viac views ako link na yt video [1][2+  * FB video "orders of magnitude" ​viac views ako link na YT video [1][2]
-  * add call to action at the end of video [1]+
   * Facebook’s new algorithm, favors content uploaded natively over links [2]   * Facebook’s new algorithm, favors content uploaded natively over links [2]
-  * The length that’s ideal for completion rates is 22 seconds [2]+  * The length that’s ideal for completion rates (video) ​is 22 seconds [2
 +  * Add call to action at the end of video (eg. listen to the record + link) [1]
  
-== time ==+=== Posting ​time ===
   * Highest traffic occurs mid-week between 1 to 3 pm. [5]   * Highest traffic occurs mid-week between 1 to 3 pm. [5]
   * Facebook post at 7pm will result in more clicks on average than posting at 8pm [5]   * Facebook post at 7pm will result in more clicks on average than posting at 8pm [5]
   * On Thursdays and Fridays, engagement is 18% higher. [5]   * On Thursdays and Fridays, engagement is 18% higher. [5]
 +  * TOP: 12-1PM Saturday & Sunday [7]
 +  * TOP: 3-4PM Wednesday [7]
 +  * TOP: 1-4PM Thursday & Friday [7]
   * 75 percent of your Facebook post’s engagement will happen within the first five hours [6]   * 75 percent of your Facebook post’s engagement will happen within the first five hours [6]
-  * full 75 percent of your post’s lifetime impressions are reached after just two and a half hours [6+  * Full 75 percent of your post’s lifetime impressions are reached after just two and a half hours [6]
-  * 12-1PM Saturday & Sunday [7] +
-  * 3-4PM Wednesday [7] +
-  * 1-4PM Thursday & Friday [7]+
  
-== trivia ​==+=== Trivia ===
  
-  * text only page content low reach [3] +  * Text only page content low reach [3] 
-  * page tagging in page content inreases reach [3] +  * Page tagging in page content inreases reach [3] 
-  * lower reach with link in title (with a photo) [3]+  * Lower reach with link in title (posting ​a photo + link into the title as compared to posting a link normally) [3]
   * Pages that post full content rather than links to outside sources will gain an advantage [3]    * Pages that post full content rather than links to outside sources will gain an advantage [3] 
 +
 +===sources ===
 +
 +  * [1] https://​blog.getresponse.com/​use-facebooks-new-video-features.html (FB video > YT video)
 +  * [2] https://​www.socialmediaexplorer.com/​content-sections/​tools-and-tips/​a-quick-guide-to-visual-marketing-on-facebook-for-2016/​
 +  * [3] http://​marketingland.com/​21-news-feed-updates-that-have-changed-how-pages-use-facebook-126066
 +  * [4] http://​www.adweek.com/​socialtimes/​a-look-into-the-hot-facebook-marketing-trends-of-2016/​636462
 +  * [5] https://​zephoria.com/​top-15-valuable-facebook-statistics/​
 +  * [6] https://​blog.hootsuite.com/​best-time-to-post-on-facebook-twitter-instagram/​
 +  * [7] https://​blog.hubspot.com/​marketing/​best-times-post-pin-tweet-social-media-infographic#​sm.000s9fmye368e2i10on2bqediraa2
gnd/fb_vanga.txt · Last modified: 2016/11/15 15:58 by gnd