gnd:fb_vanga
Algorithm
- EdgeRank dropped in 2011, admitted in 2013 [3]
- Now called News Feed (Zuckerberg: personalized newspaper)
- News Feed FYI is a place where changes to News Feed algorithm are announced: https://newsroom.fb.com/news/category/news-feed-fyi/ [3]
- 10m into video about News Feed: https://newsroom.fb.com/news/2016/04/news-feed-fyi-from-f8-how-news-feed-works/
Video content now the best way
- FB video “orders of magnitude” viac views ako link na YT video [1][2]
- Facebook’s new algorithm, favors content uploaded natively over links [2]
- The length that’s ideal for completion rates (video) is 22 seconds [2]
- Add call to action at the end of video (eg. listen to the record + link) [1]
Posting time
- Highest traffic occurs mid-week between 1 to 3 pm. [5]
- Facebook post at 7pm will result in more clicks on average than posting at 8pm [5]
- On Thursdays and Fridays, engagement is 18% higher. [5]
- TOP: 12-1PM Saturday & Sunday [7]
- TOP: 3-4PM Wednesday [7]
- TOP: 1-4PM Thursday & Friday [7]
- 75 percent of your Facebook post’s engagement will happen within the first five hours [6]
- Full 75 percent of your post’s lifetime impressions are reached after just two and a half hours [6]
Trivia
- Text only page content low reach [3]
- Page tagging in page content inreases reach [3]
- Lower reach with link in title (posting a photo + link into the title as compared to posting a link normally) [3]
- Pages that post full content rather than links to outside sources will gain an advantage [3]
sources
- [1] https://blog.getresponse.com/use-facebooks-new-video-features.html (FB video > YT video)
gnd/fb_vanga.txt · Last modified: 2016/11/15 15:58 by gnd
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