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- | * [1] https:// | + | === Algorithm === |
- | * [2] https:// | + | |
- | * [3] http:// | + | |
- | * [4] http:// | + | |
- | * [5] https:// | + | |
- | * [6] https:// | + | |
- | * [7] https:// | + | |
- | + | ||
- | == algorithm | + | |
* EdgeRank dropped in 2011, admitted in 2013 [3] | * EdgeRank dropped in 2011, admitted in 2013 [3] | ||
* Now called News Feed (Zuckerberg: | * Now called News Feed (Zuckerberg: | ||
- | * NewsFeedFYI: https:// | + | * News Feed FYI is a place where changes to News Feed algorithm are announced: https:// |
- | * 10m video about News Feed: https:// | + | * 10m into video about News Feed: https:// |
- | == video == | + | === Video content now the best way === |
- | * fb video orders of magnitued | + | * FB video "orders of magnitude" |
- | * add call to action at the end of video [1] | + | |
* Facebook’s new algorithm, favors content uploaded natively over links [2] | * Facebook’s new algorithm, favors content uploaded natively over links [2] | ||
- | * The length that’s ideal for completion rates is 22 seconds [2] | + | * The length that’s ideal for completion rates (video) |
+ | * Add call to action at the end of video (eg. listen to the record + link) [1] | ||
- | == time == | + | === Posting |
* Highest traffic occurs mid-week between 1 to 3 pm. [5] | * Highest traffic occurs mid-week between 1 to 3 pm. [5] | ||
* Facebook post at 7pm will result in more clicks on average than posting at 8pm [5] | * Facebook post at 7pm will result in more clicks on average than posting at 8pm [5] | ||
* On Thursdays and Fridays, engagement is 18% higher. [5] | * On Thursdays and Fridays, engagement is 18% higher. [5] | ||
+ | * TOP: 12-1PM Saturday & Sunday [7] | ||
+ | * TOP: 3-4PM Wednesday [7] | ||
+ | * TOP: 1-4PM Thursday & Friday [7] | ||
* 75 percent of your Facebook post’s engagement will happen within the first five hours [6] | * 75 percent of your Facebook post’s engagement will happen within the first five hours [6] | ||
- | * full 75 percent of your post’s lifetime impressions are reached after just two and a half hours [6] | + | * Full 75 percent of your post’s lifetime impressions are reached after just two and a half hours [6] |
- | * 12-1PM Saturday & Sunday [7] | + | |
- | * 3-4PM Wednesday [7] | + | |
- | * 1-4PM Thursday & Friday [7] | + | |
- | == trivia | + | === Trivia === |
- | * text only page content low reach [3] | + | * Text only page content low reach [3] |
- | * page tagging in page content inreases reach [3] | + | * Page tagging in page content inreases reach [3] |
- | * lower reach with link in title (with a photo) [3] | + | * Lower reach with link in title (posting |
* Pages that post full content rather than links to outside sources will gain an advantage [3] | * Pages that post full content rather than links to outside sources will gain an advantage [3] | ||
+ | |||
+ | ===sources === | ||
+ | |||
+ | * [1] https:// | ||
+ | * [2] https:// | ||
+ | * [3] http:// | ||
+ | * [4] http:// | ||
+ | * [5] https:// | ||
+ | * [6] https:// | ||
+ | * [7] https:// |