=== Algorithm ===

  * EdgeRank dropped in 2011, admitted in 2013 [3]
  * Now called News Feed (Zuckerberg: personalized newspaper)
  * News Feed FYI is a place where changes to News Feed algorithm are announced: https://newsroom.fb.com/news/category/news-feed-fyi/ [3]
  * 10m into video about News Feed: https://newsroom.fb.com/news/2016/04/news-feed-fyi-from-f8-how-news-feed-works/

=== Video content now the best way ===

  * FB video "orders of magnitude" viac views ako link na YT video [1][2]
  * Facebook’s new algorithm, favors content uploaded natively over links [2]
  * The length that’s ideal for completion rates (video) is 22 seconds [2]
  * Add call to action at the end of video (eg. listen to the record + link) [1]

=== Posting time ===
  * Highest traffic occurs mid-week between 1 to 3 pm. [5]
  * Facebook post at 7pm will result in more clicks on average than posting at 8pm [5]
  * On Thursdays and Fridays, engagement is 18% higher. [5]
  * TOP: 12-1PM Saturday & Sunday [7]
  * TOP: 3-4PM Wednesday [7]
  * TOP: 1-4PM Thursday & Friday [7]
  * 75 percent of your Facebook post’s engagement will happen within the first five hours [6]
  * Full 75 percent of your post’s lifetime impressions are reached after just two and a half hours [6]

=== Trivia ===

  * Text only page content low reach [3]
  * Page tagging in page content inreases reach [3]
  * Lower reach with link in title (posting a photo + link into the title as compared to posting a link normally) [3]
  * Pages that post full content rather than links to outside sources will gain an advantage [3] 

===sources ===

  * [1] https://blog.getresponse.com/use-facebooks-new-video-features.html (FB video > YT video)
  * [2] https://www.socialmediaexplorer.com/content-sections/tools-and-tips/a-quick-guide-to-visual-marketing-on-facebook-for-2016/
  * [3] http://marketingland.com/21-news-feed-updates-that-have-changed-how-pages-use-facebook-126066
  * [4] http://www.adweek.com/socialtimes/a-look-into-the-hot-facebook-marketing-trends-of-2016/636462
  * [5] https://zephoria.com/top-15-valuable-facebook-statistics/
  * [6] https://blog.hootsuite.com/best-time-to-post-on-facebook-twitter-instagram/
  * [7] https://blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-infographic#sm.000s9fmye368e2i10on2bqediraa2